‘Thousand Guineas’ JBS Shorthorn Brand Launched
CHEFS along the eastern seaboard have given JBS Australia’s new premium grainfed Shorthorn beef brand Thousand Guineas the thumbs up for its eating quality. JBS Australia northern livestock manager Duane Woodham says the brand launched this week is about creating a “point of difference” in the branded beef market. “With the myriad of Angus...